Estate agents using Rightmove received 50% more valuation leads in January 2026 compared to the same month in 2025, according to the property portal’s director David Anderson.
The increase follows the introduction of Online Agent Valuation in late 2025, which allows sellers to begin the valuation process online before scheduling an in-person appointment. Rightmove stated that the tool, combined with upgrades to existing valuation products, enables agents to respond more quickly and identify potential vendors earlier.
Product development strategy
Anderson said the company has been developing new valuation products and upgrading existing ones based on agent feedback. “We’ve also been implementing AI solutions where we identify that they can enhance products and drive more value for agents, such as speeding up manual processes and better predicting potential sellers to lead to greater conversions,” he stated.
The announcement continues Rightmove’s focus on artificial intelligence across its product range, including its high-intent lead product and AI enhancements to Rightmove Discover.
Market reaction
Rightmove’s AI investment strategy has generated mixed responses from financial markets. The portal’s share price declined after the company indicated that increased AI development spending would impact short-term profit growth.
The approach has also prompted debate within the property industry, with some agents suggesting that AI technology could eventually pose a challenge to the portal’s market position.
The valuation lead figures represent year-on-year growth during January, traditionally a busy period for the UK property market as activity increases following the December holiday period.